Natural skincare made for modern life
Urban Active Naturals is a 100% natural Aussie skincare brand formulated to protect your skin against artificial blue light and urban stressors that cause skin ageing and damage.
Our simple, effective range of products feature the best of Australian native botanicals and natural ingredients, scientifically-formulated to nourish, hydrate and protect your skin.
Designed with your busy life in mind, Urban Active Naturals is all about highly-effective skincare without the complex routine. Our products are simple, effective and easy to apply. So you can get on with your day.
So why blue light skincare?
The average Aussie millennial spends upwards of 9.4 hours a day in front of a digital device. And there’s growing evidence that your daily scroll might be doing more harm beyond your Bachelor obsession.
Digital screens, like your computer, laptop, TV and phone, all emit something called blue light. And this light can affect your skin in a similar way to UVA and UVB rays from the sun.
In fact, given that we’re spending so much more time indoors on our devices, blue light exposure could actually be worse for your skin. Blue light has been shown to penetrate deeper into the skin’s layers, increasing the risk of fine lines, dullness and discolouration.
Just like there’s sunscreen for when you’re outside, there’s now something to protect your skin while you scroll.
Natural blue light protection
Luckily, we didn’t have to go far to find ingredients to protect and restore the skin from artificial blue light.
Australia is home to a wealth of native botanicals that have been used for thousands of years by our First Nations people to heal, protect and sustain life. And we’ve turned to those very same ingredients to create our range of blue light skincare.
Think age-old wisdom meets modern skincare.
You’ll find a mix of native Australian ingredients rich in antioxidants. Think Kakadu Plum, Emu Apple, Kangaroo Apple, Desert Lime, Finger Lime and Lemon Myrtle.
We’ve blended these botanical extracts with a unique microalgae high in zinc and naicinamide that provides a neutralising barrier against blue light exposure, reduces redness and restores even skin tone.
Skincare that gives back
Several years ago, while on a holiday in Queensland’s Daintree Forest, our founder Francesca experienced the wonder and beauty of one of the world’s oldest living rainforests. There, she learned about an Aboriginal woman who held all the knowledge of the local plants in that area in her native language.
Those secrets could only be passed on to another woman of her culture who spoke the language. But as the last surviving native speaker of her country, the secrets of those plants, her language and culture would be lost when she passed.
In honour of that woman and her legacy, Urban Active Naturals donates two dollars from every sale to support Aboriginal and Torres Strait Islander women to develop their native botanical businesses.