Our Story

Where it began

Several years ago, while on holiday in Far North Queensland, I had an experience that would affect me so profoundly it would change the course of my life.

I was on a tour of the Daintree Rainforest where I experienced the beauty of the world's oldest living rainforest and learnt about an Aboriginal woman – an Elder who I would never meet – who held the secrets of the plants in her native language.

I learnt those secrets could only be passed on to another woman of her culture who spoke the same native language but, as the last surviving speaker of her Country, the secrets of the plants, her language, and her culture would be lost when she passed.

As a child of migrant parents who learnt English as a second language, I knew the value of language to connect people to their culture, identity and family. The idea of losing this was unthinkable to me. I decided on that day I would find a way to help preserve Indigenous languages and culture and bring the magic of the Australian bush to the world.

A year later, after a long illness, my mother passed away. While she had dealt with failing health in her later years, she had always been blessed with beautiful clear, line-free skin. She took great joy in the praise she received for her flawless skin and freely shared her simple skincare routine with the young nurses who frequently asked her.

I missed my mother deeply and I found myself thinking about my own language and culture and the Aboriginal woman of the Daintree Rainforest.

In a radical move, I quit my CEO job and created Urban Active Naturals. I wanted to build a company that used native Australian botanicals to create simple and effective skincare solutions for modern life while helping Aboriginal and Torres Strait Islander communities pass on their knowledge through the generations.

At Urban Active Naturals, I honour my mother by continuing her legacy of beautiful glowing skin. And I honour the last remaining Aboriginal Elder of her country by using proceeds from the sales to support Aboriginal and Torres Strait Islander women to develop their native botanical businesses.

We start with cutting-edge technology to extract the purest molecules from our native Australian botanicals. We fuse these with a natural blue light defence formula, hyaluronic acid and pro and pre-biotics to protect your skin from the ageing effects of blue light exposure, stress and pollution.

We believe everyone should keep their glow, confidence and beautiful skin no matter where they are in life.

Francesca
Founder, Urban Active Naturals